LOVE . SUN . BEAUTY

As we have stated numerous times before, you must always apply sunscreen regardless of whether or season. Now, click the "like" button if you forget to apply, or most importantly, reapply sunscreen on the daily? Well you are definitely not alone. But relax, thankfully Sundriven has come to your savor once again!

According to Allure Magazine, wearing sun protective clothing is the best form of sun protection. Why? Because it won’t wear away, wash off, or make you break out. We agree, and here is their top picks of items for staying protected. And, we have made your life much easier by finding these items to easily purchase. We have added links and photos of our personal favorite Sundriven, and other sun protective clothing products that fit each category.

 A wide-brimmed hat. Wearing a hat with a four-inch brim can lower your lifetime risk of skin cancer by about 40 percent. Bonus: You’ll look mysterious and chic—and protect your dye job from color-sapping UV rays.

We love: Eric Javits 'Squishee® IV' Wide Brim Hat sold at Nordstrom; $198.

Sunglasses. Look for large, crow's-feet-covering frames with lenses that sit as close to your face as possible. And you might want to avoid aviators—the metal frames can reflect sun on the tops of the cheeks.

We love: These NEW Burberry sunglasses, check out these and more sold at Sunglass Hut; $240

A rash guard. The sun protection you get when you pull a white T-shirt over your bikini: the equivalent of an SPF 5. The sun protection you get from this poncho sun protective wraps is SPF 50+!

We recommend: Sundriven® Lily Mae Poncho sold on our website; $165.

Gloves. Cute and fashionable, they protect your hands and arms while challenging your inner Audrey Hepburn.

We recommend: Sundriven® Touch Screen Friendly Gloves sold on our website; $38 for short/$42 for long.

A Scarf. Research has found neck melanomas to be among the deadliest. That's enough to make us want to cover up!

We recommend: Sundriven® Olivia Hooded Scarf sold on our website; $85.

Of course our mission here at Sundriven is to protect women around the world from the harmful effects of the sun. This week, I was excited to come across a new invention, and happy to see others with the same mission...

A pair of new studies show that a new smartphone app, Solar Cell, encourages people to spend more time in the shade and less time in the sun, while also pushing them towards wearing protective, and hats.

Klein Buendel, a health communication research organization based in Golden, Colorado is producing Solar Cell in partnership with the National Cancer Institute. Most health-related apps undergo little to no formal testing, but Buller and his colleagues conducted two clinical trials on Solar Cell, randomly assigning participants to either use the app or not while testing their sun-protection behaviors.

The app offers personalized sun-protection advice based on real-time ultraviolet (UV) light forecasts and the user's own risk factors for sun damage, such as skin tone. Solar Cell's full version will roll out in spring 2015, David Buller, a research director at Klein Buendel, said. For now, users can get a free, basic version called sunZapp for Android or iOS.

Klein Buendel found that people who used the app reported spending more time engaging in sun-protection behaviors, such as wearing protective clothing, and less time in the sun than those who were supposed to use the app but didn't. Interestingly, the app users also reported less sunscreen — but that might be a good thing, Buller said. Many people use sunscreen incorrectly, and shade and indoor time are often better protection, he said.

Unfortunately, the app hasn't been getting many downloads. "If you look at the general data on how apps are used, very large numbers of apps are either never downloaded or if they are downloaded, people don't use them more than once or twice," Buller told Live Science.

But why?

The studies highlight the challenge of changing people's behavior, dermatologists Dr. A. Shadi Kourosh and Dr. Joseph Kvedar of Harvard Medical School wrote in an editorial accompanying the studies in the JAMA Dermatology journal.

"As we use more consumer-focused interventions in an environment as personal as mobile devices, we are learning that there is a gulf between educating patients and achieving behavioral change," the dermatologists, who were not involved in the studies, wrote.

As Solar Cell becomes widely available this spring, Klein Buendel plans to target advertising to people who spend lots of time outdoors and to dermatologists who treat skin cancer patients who may be more motivated to protect themselves against the sun, Buller said. The hope is that these vulnerable and motivated populations will get the most out of the mobile app.

We HIGHLY recommend that all of our customers and readers download the app, and stay protected always using Sundriven, while outdoors. We have so much resources now to help protect us, so why not use them all the while enjoying the outdoors?

Authors: Nazanin Yashar

Sources: http://www.livescience.com/49612-sun-protection-app-solar-cell.html

Since the launch of Sundriven® we have noticed how we have not only contributed in helping women age effortlessly, or even prevent skin cancer, but that we have built a sense of confidence.

Confidence

As women age, it is natural for us to become a little more insecure about certain things that we were not insecure about before. Aging and even going through menopause can cause women to lose the confidence they once had in themselves. Going by the pool and tanning with friends on a warm summer day, goes from not knowing which bathing suit to wear, to hoping you don't sweat to death from hot flashes or getting dark spots and wrinkles.

So instead of embracing the fact that we all age, we are in constant fear. In fear of our mood swings, hot flashes, or skin changes. Fear is what is restraining women from going out and enjoying life like they use to, or should. We at Sundriven® want to be the change...

While preventing dark spots, wrinkles, and skin cancer, our line of products are all made with a smooth surface and no fiber stiffness. The flexible, smooth luxurious botanical fibers of our PrioriTec™ fabric make it so comfortable, it’s as if you’re not wearing anything at all! Much of the comfort is also due to the smoothness of the micro fibers and it’s temperature-controlling abilities.The fibril structure in the fabric helps absorb moisture into the fiber, releasing it into the air, which is something synthetic fibers can’t do. The Sundriven® fabric has been proven to absorb 50% more moisture than cotton. So you would never have to worry if you happened to be having those hot flashes ever again.

It's time to take off that layer of fear, and put on a layer of Sundriven®. Instead of hiding at home or chasing shadows, it's time to GO! Embrace the beauty of aging and our brand will give you your confidence back. Go to the Central Park on a warm summers day, go shopping with your girlfriends on Rodeo Drive, Go and wear that little black dress you use to love! Go and be an outsider.

And let's work together on helping the way women look and feel about aging.

Authors: Nazanin Yashar

Sources: http://www.merriam-webster.com/dictionary/confidence